“Why does my business need a blog?” That is one of the questions we get asked very often by our customers.
Blogging is a critical element for any business, it doesn’t matter what kind of company, product, or service, if it’s online or local, you still need a blog.
What is the purpose of having a blog? Well, there are many benefits and reasons why here are some;
1. Attract new clients
With the correct guidance of SEO strategies like highly searched keywords and meta descriptions, blog posts become a very powerful way to gain traffic and visibility to your business. By using the right words in your blogs you give Google and other search engines reasons to place your website on the top of the list when people search your niche.
This is when your Call-To-Action (CTA) comes into play and creates leads for you. Good examples of great CTA’s include things like: “Free consultation, discounts, subscriptions, downloads, etc.”
You want to also make sure you have a CTA button at the end of each blog post in order to move the prospect/visitor to another related topic in your site and or even convert them to a client if they wish to contact you.
2. Give your blog time to generate interest
Blogs are long-term. Your blog will generate leads and traffic maybe in weeks, months, or years later. That is why the topics you choose to talk about have to be of great interest to your target audience.
Blogs will also build your reputation in any specific field you desire. For example, if you sell paint, you could blog about what is the “best paint to use on houses in a humid environment” or “what colors of paintwork are better for the different areas of the house”, etc.
They will help you appear more trustworthy to your potential clients!
3. Blogs create a personality for your company
A blog can promote and share your company’s goal and create long-lasting bonds with prospects. Sharing blogs on social media to reach a wider audience and build a community is highly recommended. Important to mention is to take a look at the insights you will gain from the traction a specific blog can bring, this can be viewed in platforms such as Google Analytics. You will be able to share opinions and thoughts on certain topics, which will give you company personality and make your business more credible and approachable.
So, don’t be afraid to share your interest in your blogs, educate your readers on a particular topic, comment on new topics, and marketing trends.
If you are interested in creating a blog strategy or looking to improve your current one, we highly invite you to get in touch with us.
With the correct guidance of SEO strategies like highly searched keywords and meta descriptions, blog posts become a very powerful way to gain traffic and visibility to your business.